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What UX Design Can Teach B2B Social Media Marketers

It’s been a long day for our B2B social media manager. Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different. Conversations are intentional and product oriented. Content strategy is based on laboriously plotted-out product updates and…

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7 Elements of a Great Ecommerce Landing Page

A landing page is the online equivalent of a storefront in the physical world. It’s the consumer’s first impression of your business, and you have about seven seconds to grab the average web user’s attention before they navigate elsewhere. It’s imperative that you provide an experience that is inviting and intuitive to the user, since any…

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